Davines OI Essential Haircare line has now been enhanced by 3 new products in line with the bestselling OI/OIL, new representations of a formulation philosophy that combines concrete solutions for all needs with a concept of beauty treatment that the cosmetic industry has so far reserved for skincare.

Hence the challenge: OI/OIL, a refined multi-purpose oil launched by Davines in 2011 that is a perfect synthesis of treatment and styling, whose success led to the creation of the revolutionary OI/All in One Milk, the initiator of a new type of multi-purpose product, and the pair OI/Shampoo and OI/Conditioner, special complementary products that share the same origin, style and formulation concept as OI/OIL. The results warrant the definition of "absolute beauty products".